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Klas Roggenkamp » I Love Berlin - E-Cards

I Love Berlin - E-Cards

I Love Berlin - E-Card

Berlin als Design-Metropole bekannt zu machen ist das Ziel von "I Love Berlin". Mit zahlreichen Aktionen und Ausstellungen wurde dazu in New York begleitet von Klaus Wowereit der Berlin Day begangen. Für das virale Moment sorgen die E-Cards. Diese können frei zusammengestellt werden, aus Symbolen beider Städte und Motiven der AktionDie weitere Online-Begleitung stellt verschiedene Design-Locations aus beiden Städten vor. Die Hauptfigur Kosmo bloggt über die Ereignisse, und die wichtigsten Stücke der Ausstellung in der MoMa können in Second-Life auch von zu Hause aus begutachtet werden.

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